New website and visits sources
You have great expectations. When a new site runs, it will be great. Business starts. Orders and jobs just simply come. Lots of new customers. Lots of money.
Reality? You started the web ... and nothing. A day, two, a week has passed ... and crowds nowhere. What is wrong? Waiting for your phone and email boxes ... but no one calls or writes on the web. And you really need to start earning money.
Start the website = instant success? Myth!
Starting the Web is just the beginning. And a lot of people do not understand or know it. They feel that if they let themselves do (good) the web, it will start an endless inflow of orders. How is it really?
- We launched the site! If a new site is created, a new domain will be created, no one knows about it. And so no one will come to them. If you do not share the link or find out about the search engine. It is time to start getting traffic to work.
- Search Traffic? It will take a few days for the site to be indexed on search engines. This is only the case if you have sent information to the search engines on the newly created site, or they have links from other sites or social networks to the site, and the search engines will get to it themselves. This is a few days delay in getting organic attendance.
- Social networking? The people themselves will not come and will rarely start to spread a link to your site. Did you share information about your new Facebook pages with friends? Probably everyone looked, some laughed or commented, and the traffic for a day jumped beautifully, but few day later it is again 0.
- Traffic from other sites? You asked a few business partners to place links to your site on their sites. Sometimes someone clicks, but it's not much.
What now? You seem to have exhausted all your options, but those internets do not work the way you expected. Disappointment, frustration.
Where do visitors actually come from?
- Natural visitors - people go "alone", most often through search engines - if the content of the site matches the requirements of the target group for which the site is intended. Or you have such an interesting product/service that people say about it and share a link to the web on social networks.
- Acquired Traffic - I'm here to host visitors who you had to take some steps to bring. Sharing on social networks (creating a profile/site, engaging in discussions, etc.), creating backlinks, registering in catalogs. Additionally, they can be offline activities such as advertisements, billboards, corporate business cards, or even signatures in emails.
- Paid Traffic - Both of the above sources of visitors are on a longer route. If you want / need to get visitors to your site really fast, use paid advertising campaigns (Sklik, AdWords, Facebook). You pay for each visitor, but you'll get them on the web before they show up and your other activities associated with the previous two points will work. If you've done everything right, you'll be able to dwindle paid campaigns and work from natural and unpaid paid traffic. Do not condemn your paid campaigns - they are extra costs but with immediate effect.
What do you want to take and what to do to keep your traffic coming?
To be active. This is in three words a summary of the next text. The number of new websites is constantly increasing and search engines are getting more and more complicated by the task of delivering the most appropriate answers to user queries. There are new sites and old sites. Valuable sites and ballast sites. Sites updated and websites neglected. Sites professionally done and sites full of errors. Sites with original content and sites with stolen or downloaded content. So search engines try to prioritize a search for trustworthy, maintained and quality sites that will be useful to people.
- Look at the site in terms of content. Write new articles, add texts, expand them. Give your customers valuable insights from your industry. Work continuously to get backlinks from industry related sites. Publish articles on industry servers. Do some social networks make sense to you? Use them. You always have something to say.
- Check their technical condition (for example, mobile accessibility). Here too, the site requirements were completely different five years ago than they are now.
- Do not rely solely on online. There are many other ways out of the internet to take care of your promotion.
Many of these activities will not bring an immediate effect. It's a run for a longer track. However, your ongoing activity will pay off in the long run. And you get ahead of those who just launched their site and then did not reach for it. And what do you think - when the search engine "thinks" about which site it favors - whether it is neglected or active and popular that has people to say?
Of course, all of the above works, you need to devote enough space to reflect on the specific focus, the clear goal and sense of the site, and the definition of the audience for which you are creating.
And if you are doing something, you should want to know if it works and further adjust and optimize your promotional activities accordingly. We are talking about evaluation and analytics. Every activity should measure if something has been brought. From time to time, look back on whether what you are doing makes sense. Whether it's not money laundering.
Summary at the end
The Web is a necessity for most entrepreneurs. But it is not self-sustaining, and it would be a mistake to rely on just getting it from the beginning (beware - I'm not talking about e-commerce here). It's not a miracle that automatically starts generating money at the start of the launch. It's just another promotion tool. Just like other marketing online and offline channels.
Do not forget about prints, personal recommendations, paid advertising campaigns, professional magazines, and more. The power is to combine everything together.